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Written by Altus Entertainment
Epic Auto & Automotive Events

Gwen Stefani & Aloe Blacc Perform at Major Automaker Annual Conference

An automaker brand renowned for its sophistication and style, sought a high-profile performer to headline their prestigious annual event. They turned to Altus to secure a performer who would match the grandeur of the occasion and the exquisite venue, and we delivered by securing none other than pop icon Gwen Stefani.

In the world of event planning, there are those occasions that stand out, those that leave an indelible imprint on the attendees' memories, and those that raise the bar for future occasions. The recent annual dealer conference, held in the glamorous Resorts World theater in Las Vegas, was one such occasion.

Bringing in Gwen Stefani for a Big Event.

Concert #1

As anticipated, Gwen Stefani's performance was nothing short of spectacular. She brought an electrifying energy to the stage, backed by a dozen dancers and her full band. The stage was a riot of color and movement, with Gwen at the epicenter, radiating her vibrant persona to the enthralled audience.

Yet, what made this event even more remarkable was the behind-the-scenes magic. Just hours before Gwen Stefani performance, the stage was a showroom for the company's latest line of cars. Thanks to the incredible engineering of Resorts World's stage – equipped with a gigantic elevator – we managed to transition from car showroom to concert stage seamlessly. In a logistical feat, the crew constructed Gwen's stage set four floors below the venue, swapped the cars with the set using the stage elevator, and got everything set up in time for the soundcheck.

Day 2

The following morning, the highest end dealers were in for a treat. They were to be celebrated in a smaller, more intimate gathering. As the guests trickled in, a soothing melody from our piano player greeted them, setting a relaxing and welcoming mood.

But we had a surprise in store. Unbeknownst to the attendees, Aloe Blacc, known for his soulful tunes and compelling storytelling, was waiting in the wings.

Concert #2

Accompanied only by a pianist, Aloe Blacc took the stage to deliver an intimate and heartfelt performance. He sang his famous songs, captivating the audience with his rich voice and engaging narratives. The surprise performance was the perfect capstone to the event, embodying the elegance and exclusivity of the company’s elite brand.


The event was a triumph. From the star-studded performances to the seamless execution of complex logistics, the event was a testament to the power of well-planned and well-executed entertainment. It underlined the value of entrusting your event's entertainment to experts like Altus, who have the connections, experience, and dedication to ensure an unforgettable experience.

Do You Want to Hire Gwen Stefani & Aloe Blacc?

If you're seeking celebrity entertainment to create a memorable and impactful event, don't hesitate to reach out to your Entertainment Booking Agent at Altus. We're ready to make your event the talk of the town.