The Challenge
A new casino in Reno, Nevada wanted to stand out in a competitive market by offering a fresh, high-quality entertainment experience. The goal was to attract both locals and tourists with weekend lounge acts that hadn’t been seen in the area before — something unique, exciting, and buzzworthy enough to light up their digital marquee and keep guests coming back.
Our Approach
Altus Entertainment curated a dynamic lineup of standout talent sourced from California and Las Vegas. We focused on originality and variety, booking acts that broke the mold of typical casino entertainment. Each act was carefully selected to deliver a memorable experience and elevate the casino’s weekend vibe.
The Result
The entertainment program quickly became a hit, earning rave reviews from guests and casino staff alike. The unique performances not only filled the lounge but also boosted the casino’s reputation as a must-visit destination for live entertainment in Reno. The success of this program proved that with the right talent and vision, even a new venue can become a standout in a crowded market.
Ongoing Music Program
Casino Lounge
Reno, Nevada casino/hotel
Bring star power to your event with iconic artists and chart-topping musicians. From Grammy winners to festival favorites, we connect you with talent that makes a lasting impression.
Looking for something unexpected? From aerialists and illusionists to cultural performers and living art, we offer one-of-a-kind acts that wow every audience.
Perfect for conferences, galas, and private parties, whether it’s elegant, energetic, or just plain fun.
Created an interactive performance experience that transformed a formal gala into an energetic celebration.
Celebrity bookings annually
Years of industry experience
Client satisfaction