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Written by Altus Entertainment
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Bringing the Super Bowl to Life: Altus Entertainment's Unforgettable Pop-Up Concerts

In the heart of Las Vegas, as the city buzzed with anticipation for one of the most awaited events of the year, Altus Entertainment set the stage for an extraordinary Super Bowl week. Partnering with the Super Bowl Host Committee and Cirque du Soleil's visionary founder, Guy Laliberté, and his latest venture, Frooogs Camp, we curated a series of electrifying pop-up concerts over the course of three days. These exclusive performances for the media and VIPs attending the Super Bowl Host Committee's media camp were designed to set a new benchmark in event entertainment.  We wanted event attendees to leave Las Vegas thinking some of the best moments of Super Bowl 2024 happened at the events Altus produced.

A Symphony of Talent and Surprise

The Las Vegas Super Bowl LVIII Host Committee event festivities produced by Altus kicked off with a series of fantastic Cirque performers, and then the stage lit up for an intimate performance by John Popper from Blues Traveler. With just a piano accompanying his iconic voice and harmonica, Popper delivered a show that was both a surprise and a delight. His performance was a testament to the power of music, creating an unforgettable experience that resonated deeply with every attendee. It was a clear demonstration of Altus Entertainment's ability to not only secure top-tier talent but also to create memorable moments that leave a lasting impact.

Altus Entertainment's Beverly Yudof talking backstage with John Popper

Altus Entertainment's Beverly Yudof talking backstage with John Popper

Elevating the 2024 Super Bowl Experience

The energy surged as Mark McGrath from Sugar Ray took the stage. Known for his charismatic presence, McGrath transformed the venue into a vibrant concert scene, blurring the lines between a sporting event and a musical extravaganza. His interaction with the audience, his playful demeanor, and his electrifying performance exemplified how Altus Entertainment goes beyond the conventional to elevate the event experience. It was a showcase of of Altus' ability to deliver artists who can connect and energize an audience in a way that's both genuine and exhilarating.

Mark McGrath on stage fro Super Bowl Host Committee event

The Climactic Crescendo

As game day dawned, the anticipation reached its peak. Tone Loc took the stage, infusing the crowd with energy and excitement. His performance was not just about the music; it was an invitation to celebrate, to dance, and to be part of something memorable. By bringing people on stage and engaging with the event organizers, Tone Loc created an atmosphere of unity and joy, perfectly setting the tone for the big game. This moment underscored Altus Entertainment's commitment to creating experiences that are not only entertaining but also inclusive and memorable.

Altus Entertainment's Seth Yudof backstage with Tone Loc

Tone Loc and Altus Entertainment's Seth Yudof pose for a photo backstage at the Super Bowl Host Committee's House On Hacienda At Frooogs Camp (Photo by Denise Truscello/Getty Images)

Beyond Entertainment: A Testament to Connection and Quality

These pop-up concerts were more than just performances; they were a showcase of Altus Entertainment's deep-rooted connections in the entertainment industry. Our ability to bring together such diverse and remarkable talent within a budget that was far, far less than the budget for the Super Bowl LVIII halftime show speaks volumes about our dedication to our clients.

We understand the importance of not just meeting but exceeding expectations, and doing so within proscribed budget limits.  Our personal connections in the business allow us to do just that, and create some of the best moments of Super Bowl 2024 off the field.

Our collaboration with Guy Laliberté and Frooogs Camp for the Super Bowl Host Committee's media camp was a fantastic opportunity to demonstrate our innovative approach to event entertainment. By integrating the magic of Cirque du Soleil with the world of live music, we created a series of events that were both unique and impactful.

Check out our recap video below, so you can get an idea of the total experience!

Let Us Bring Life to Your Event

The Super Bowl week was one for the books, and a showcase of Altus Entertainment's commitment to delivering unparalleled entertainment experiences. Through our close connections to celebrity entertainers, we bring a level of personalization and quality that sets us apart. Whether it's a corporate event, a private celebration, or a public spectacle, we are dedicated to bringing your vision to life in a way that exceeds all expectations.

As we reflect on the success of these pop-up concerts, we're reminded of the power of live entertainment to connect, energize, and inspire. At Altus Entertainment, we're not just about booking talent; we're about creating unforgettable experiences that resonate long after the final note has been played. Let us bring life to your next event, and together, we'll make it extraordinary!